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Field notes on Shopify.

Problems we keep solving, updates that matter, and the occasional opinion. Written for founders and operators — not other agencies.

All Shopify Problems Shopify Updates Tutorials Insights

How to actually customize Shopify checkout in 2026 — Branding API, UI Extensions and Functions, end-to-end

Tutorials 22 Apr 2026

Shopify Checkout Extensibility: what's actually changed and what you need to do

Shopify Updates 18 Apr 2026

Why your Shopify mobile traffic converts at half the rate of desktop — and how to fix it

Shopify Problems 09 Apr 2026

Shopify Functions vs Script Editor: the migration most stores haven't started

Shopify Updates 04 Apr 2026

Why your Shopify store loads slow — and the seven things that almost always fix it

Shopify Problems 30 Mar 2026

Shopify metaobjects in plain English: the right way to model anything that isn't a product

Tutorials 22 Mar 2026

Shopify checkout abandonment: 6 fixes that actually move the number

Shopify Problems 15 Mar 2026

Shopify shipping rates not showing at checkout — the diagnostic guide

Shopify Problems 12 Mar 2026

Shopify Horizon vs Dawn: which theme should you actually start with in 2026?

Shopify Updates 08 Mar 2026

Shop Pay Installments: when it lifts revenue, and when it just costs you money

Insights 26 Feb 2026

Shopify Markets vs duplicate stores: which international setup wins in 2026

Shopify Updates 14 Feb 2026

Shopify Customer Accounts vs Classic Accounts — what changed and what breaks

Shopify Problems 04 Feb 2026

How to build a custom product configurator on Shopify (without an app)

Tutorials 26 Jan 2026

Migrating from BigCommerce, Wix or WooCommerce to Shopify — the playbook

Tutorials 12 Jan 2026

The same Shopify CRO mistakes show up in 9 out of 10 audits — here's the list

Insights 30 Dec 2025

Why most Shopify stores plateau at $50k/month — and what changes after

Insights 15 Dec 2025

Klaviyo on Shopify: the integration mistakes that cost you sales

Tutorials 28 Nov 2025

Shopify search returning no results — the metafield and synonym fixes

Shopify Problems 15 Nov 2025

Hydrogen in 2026: should agencies and merchants actually care?

Shopify Updates 02 Nov 2025

Building a private B2B section on Shopify (without going to Plus)

Tutorials 20 Oct 2025

The 6 Shopify apps that earn their subscription, and the 6 to remove tomorrow

Insights 08 Oct 2025

Why 'felt fast' beats 'fast' on Shopify (and how to engineer for both)

Insights 25 Sept 2025

When NOT to use Shopify (and what to use instead)

Insights 12 Sept 2025

Shopify Sidekick in 2026: what it actually does, and where it still falls short

Shopify Updates 30 Aug 2025

The Shopify analytics metrics that lie to you (and what to look at instead)

Insights 15 Aug 2025

Setting up Shopify Tax properly (without paying $5,000 for an audit later)

— Got a Shopify problem?

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